The Apple Method. Steal it, If You Can!

So Samsung’s marketing firm interviews those in queue for the new Apple iPhone 5S and 5C. Wonder why they even bothered to do that. Here is the secret that Apple “fanboys” intuitively get, even if they cannot articulate it always. The Apple Method is available in the open. Are you fit enough to steal it?

From such simple and obvious principles emerge the confounding complexity of building a sophisticated phone and surrounding ecosystem.

Every time Apple sneezes, folks in town are rallied, pitchforks raised to rid the land of this “otherness”. I wonder what rankles and rouses everybody to react so. Perhaps because Apple has an opinion? That they are presumptuous enough to know what matters? Or is it just old-fashioned tribal thinking, whoever does not look, think, dress, dream, play and pray like me is evil or uncivilized?

Anyway, the video is another example of craftsmanship and resulting from deep introspection. Just for fun, watch it with headphones on and observe the delightful soundscape.

Apple caters for those who delight in the details. They don’t always get it right, but then no company can.

“No One Knows What’s Possible” – Myths of Innovation

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What you do not see is where it all happens. The shiny demo of your favorite awesome product is perhaps the very last step of a journey that must have begun way earlier. I had grown to appreciate this fact only after I had gone through creating … [Continue reading]

Android and iOS – Two Approaches to Managing Constraints

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In a perfect world with infinite resources, one can create a perfect product. It would be a thing of beauty, with oodles of functional excellence and be dirt cheap. Unfortunately that world does not exist but in the fevered imaginations of dreamers. … [Continue reading]

Belief System for Continual Progress

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Ta-Nehisi Coates shares snippets from an interview with William Faulkner. The topic being the amoralism(lacking a moral sense) of being a writer. I would not have characterized it as "amoralism" but rather as "belief system". Faulkner sizzles in … [Continue reading]

A Word Holds a World – Pitfalls in Design Thinking

To design something is not a random process. The creative act has its characteristic associative leaps within and between concepts. Pinning words to these concepts can limit design thinking. A few thoughts on this topic. If we’re thinking of a … [Continue reading]

The Sphinx in a Startup

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Whatever it may otherwise lack, a Startup is blessed with an abundance of unknowns. What is the product? Who is the customer? What is the value proposition? How will you sell? At what price point? The utterly simple yet immensely vexing answer to all … [Continue reading]

Massive. Ugly. Asymmetric. Behold the Iron Throne!

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So formidably beautiful. Behold the Iron Throne, the seat of power for which "Kings are dying like flies". If you have not yet caught up with Game of Thrones, it might be time you did so. The novel by George RR Martin, and the HBO series of it … [Continue reading]

Two Types of Narcissists

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The professional world abounds in Narcissists, those with an unusually high sense of their own awesomeness. Whether you are a Narcissist, or have to deal with one, it helps to have a nuanced understanding of this syndrome. The first type. Is … [Continue reading]

Inventor, Invention and Intent – Doug Engelbart

Doug Engelbart passed away on July 3rd 2013. The father of the "Mother of all demos", he was a visionary inventor. In response to obituaries from popular news sites, Brett Victor digs into what tech writers get wrong about Engelbart's work. Here are … [Continue reading]

Two Perspectives on Leadership

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There are as many perspectives on Leadership as there are people. While watching Game of Thrones I could not help but notice the two contrasting approaches to leadership, as embodied by Ned Stark and Joffrey Baratheon. Let us start with one … [Continue reading]