ReWire is an app to help train your attention/concentration skills. ReWire is the first product that my startup developed and it is out on the AppStore. I say developed because the idea and spirit was the brainchild of Mike Redmer, we only played a technical role. Anyway, the topic of this post is how this partnership between Mike and I came to be. And you should check out ReWire, it’s an awesome app which is sort of obvious given its pedigree..well you surely don’t expect objectivity from me on this 🙂
ReWire Day Zero
It was many months ago, I was lazily reading through some blog post and monitoring twitter. The question occupying my thoughts were around which idea to focus on in the startup I had launched. It was the typical problem of plenty, when you could choose anything to work on what do you choose? Of course the standard questions around technical feasibility, resource availability, monetization concerns were all there but still its a tricky question to answer.
Given the set of people I follow on twitter there was the usual mixture of technology, spirituality and hindu nationalism related tweets that were flying past. In case you did not know, I follow a lot of Buddhist practitioners on twitter. Like thirsty men who drink from every available stream, I too dig into every path to see if there is an insight or technique that will refine the animal within.
As tweets were whizzing past I noticed a tweet that said, and I paraphrase, “Looking for iOS devs to help build a meditation app“. That held my attention immediately but the tweet was from nobody I knew. It was a retweet by Vince Horn. Vince, if you do not know, runs the Buddhist Geeks podcast, of which I have been a fan for long because of the sincerity and insight with which he conducts himself and the show.
I could not resist, and replied to the tweeter saying our fledgling startup could lend a hand. Of course I also told him we have built products before but not on iOS and not within our startup itself. There were tons of unknowns between Mike and our firm. The funding situation, the scope of work involved, our relative inexperience on iOS platform and more. But we barged our way through based on trust and common spiritual interests. Staring with a simple proof of concept we did several iterations to get to a mature beta. As mentioned at the top of this post, the app is ReWire and it got approved by Apple early in the day today.
It is an amazing feeling to see this little app go live. It is such insignificant thing in the larger scheme of things but very important to me and Mike because of the way it came about and how we have grown as people by learning from and trusting each other.
I think this is a good example of serendipity enabled by weak-ties. You don’t think so? Well, imagine I have to be a technology person(to have the courage to think I could build it on my own if I can’t hire an iOS developer), I need to have the freedom to work on what I want(which essentially means a startup or some free time if working full-time elsewhere), I need to have interest in spirituality and follow Vince Horn’s Buddhist Geeks podcast and I had to watch the twitter feed at that exact moment in time. Damn..that is near impossible right! Yet, here we are.
I can’t help but be reminded of this quote by Steve Jobs.
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.
So Mike, if you are reading this..awesome work and thanks for trusting us with ReWire. You have a unique vision on how technology can help contemplative practices, so keep plugging away! And to my wife and family who give me support to even attempt this, a big thanks.
Finally to those few who answered my call, “who will come with me, who will walk with me“, you have my gratitude. And yes, we are taking this baby places.
[Note: Our primary product is still in development. We can’t wait to show you what it does. We believe it will simplify how people collaborate with each other and help catalyze serendipity, just as I described in this post. Subscribe to this blog or register your email at Tataatsu to hear more on our progress.]