For iPad, To Go Native or With Web Standards? See Flipboard

Flipboard is a hot new startup that offers a social magazine on the iPad. Basically it takes your Twitter, Facebook feeds, scrapes out the links in them, does some more smart crawling and provides a magazine like experience. Everything from choosing pictures to display from the links, the dimensions, layout etc. is dealt with dynamically.

Today they announced a feature called Flipboard Pages, which I came across via ReadWriteWeb. The feature itself is said to be a framework that..

..automatically converts traditional Web content into an iPad-friendly format, featuring full-screen, paginated, magazine-like pages.

It seems content publishers have to publish information in a certain way to make the magazine like reading experience possible, instead of a staid old web-page.

Now to the key point that caught my eye

All publishers worked with Flipboard to create their own HTML5-based framework, so they each have their own look and feel.

Wow. I am excited by a few things here.

  • Ability of HTML 5.0 to act as an informal contract between content publishers and aggregators
  • The rise of aggregators that can morph a bunch of links fished out of content streams and construct a magazine like experience. On the fly. Dynamically. Personalized for every user.
  • Publishers produce content in one format HTML 5.0, which by default would be handled by most modern browser. And there is the differentiated experience via special apps.
  • All of them driven by web standards and not a proprietary technology in sight!

On a plain HTML 5.0 page it would not be possible to do all that can be done within iOS, at least in my understanding. But this news reduces the need to go native iOS for one more class of apps.

Publishers, aggregators and consumers win with this approach. For those who still on the Flash, Silverlight bandwagon for dynamic rich experiences its time to rethink your approaches.