Doing a Startup? Here is one way to maintain focus

Am sure this is familiar to anyone in startup mode. Endless possibilities, danger of losing focus at every turn and no sight of a home. Homer, poet of Ancient Greece, shows how Odysseus, the hero of Odyssey, maintains his focus.

Situation

Odysseus is trying to get home. His immediate problem is to navigate along with his men beyond the Sirens, maidens of beauty and heart wrenching songs. Those who heard the Sirens abandoned prudence and rushed to rocky coasts.

Solution?

Ulysses_and_the_Sirens_by_H.J._Draper

Odysseus has his team’s ears blocked with beeswax, preventing them from hearing the Siren’s song. A song of unbearable longing that lures sailors, only to dash their ships to doom on treacherous seas. Odysseus is curious to hear the song, but is pragmatic enough not to trust himself, hence has himself tied to the ship’s mast. So the team is not distracted and he is tied to his purpose, literally in this case.

Thus, the team row their way past the Sirens. Odysseus survives the Siren’s call to doom by being firm in his commitment and a little foresight.

So, if you are working on your startup, be open to possibilities, both benign and malicious. But commit yourself to a schedule, a plan or your original vision. Do not heed every call to new opportunities and change course. Trust your intuition and keep moving. Beware unbelievably nice possibilities. And keep yourselves focussed on execution.

Makes sense?

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