At Google, Poor Smeagol is Done, Gollum Takes Over


Google DoNoEvil Smeagol

Google General Counsel Kent Walker wrote:

While collaborative [Standards Setting Organizations (SSOs)] play an important part in the overall standard setting system, and are particularly prominent in industries such as telecommunications, they are not the only source of standards. Indeed, many of the same interoperability benefits that the FTC and others have touted in the SSO context also occur when one firm publishes information about an otherwise proprietary standard and other firms then independently decide (whether by choice or of necessity) to make complementary investments to support that standard in their products. … Because proprietary or de facto standards can have just as important effects on consumer welfare, the Committee’s concern regarding the abuse of SEPs should encompass them as well.

– via AllThingsD.

What Google Actually Wants

Basically Google says, “Some features are so popular with customers, that they should be considered standards. Hence these features should be available for every manufacturer since it would otherwise harm consumers.”

Not sure if you got that? Okay, let me try again, “Since its obvious Apple has features that are loved by most, let us get those features for free so as to benefit our customers”. Btw, these are not about essential inventions which are covered under FRAND and Google is known to block sharing FRAND patents though it is legally obliged to do so via its Motorola acquisition.

Okay now, let us move to a comment by Urs Hölzle, boss of infrastructure at Google when asked about OpenCompute(a Facebook led initiative to share knowledge on building efficient DataCenters):

“Open Compute is a little bit tricky, if you can figure out how to make things work at scale and at good cost, that’s a competitive advantage. Thousands of years of engineering work has gone into the system to make it work.”

– via VentureBeat.


Google DoEvil Gollum

Err, did you see the disconnect there?! When it suits Google features developed by Apple should be considered a ‘standard’ so that consumers can benefit. But if its around sharing details of its own crown-jewels it acts all capitalistic.

We all know corporate sloganeering about “Open Standards”, “Do no evil” are mostly posturing to keep the gullible pleased but this double speak from Google is another order of hypocrisy. Am hoping for the thermonuclear thing that Steve Jobs had wanted for Google/Android.