Engineering or Marketing
There are products that are engineered well but the messaging falls flat. Some products get the marketing right but engineering fails to measure up. But there are times when engineering and the messaging surrounding it come together in perfect harmony. In such rare moments, the engineer and creative person can be content at what they have accomplished.
Nest’s latest advertisement does justice to the engineering behind it. Watch it first.
Reminds me of another product messaging.
Instead of listing down how both examples resonate with me, am going to try something different.
First. Which other unsexy and green utility like Nest has better marketing?
Second. How would you introduce an iconic device like the Apple iPhone that might change how people communicate?
Fire away in the comments or drop me a note..details in the contact page. I shall post my views in comments mid next week.