On Creativity – Steve Jobs

Steve Jobs on Creativity, via Autocatalyst / Wired.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

That just about nails it, as far as my understanding of creativity goes.

To be focused on a specific domain provides depth but starves the mind of raw material it needs to go beyond the algorithmic mode of thinking. Perceiving connections or parallels between multiple disparate topics leads to uncovering possibilities and opportunities to fuse attributes that would not be feasible if one had considered a topic in isolation. Am sure there is more to it but we could go with this definition.

If that did not make sense let us consider a few examples.

Timeless way of Building by Christopher Alexander, a book on design principles involved in architecture of buildings provided inspiration for the software Design Patterns, authored by the Gang of Four and has fundamentally changed our views on constructing software.

Star Wars was created by George Lucas after being inspired The Hero with a Thousand Faces by Joseph Campbell, who studied world mythology and the archetypes that influence them.

Steve Jobs aimed for perfect typography on the Mac after being exposed many years before to the beauty of calligraphy. Check the commencement speech here where he speaks about the incident and how it influenced his thinking.

Anyway, do you think these examples qualify? Would like to hear your views either way. Or even better share your examples below in the comments or drop me a line.

Leave a Reply