Go Forth – Levi’s Campaign

Poetry, even when employed to peddle souped up nothing, still carries with it the majesty of the spheres it issues from. Like a flame in the cup of your hand, a thing so fragile, yet so rife with possibilities.

The recent Levi’s commercial, with a Charles Bukowski poem being narrated in the background, is a beauty. The production values are a fit offering to the poem.

Full text of the poem below, just in case you wish to savor it in its native form.

Go Forth – Charles Bukowski

your life is your life

don’t let it be clubbed into dank submission.

be on the watch.

there are ways out.

there is a light somewhere.

it may not be much light but

it beats the darkness.

be on the watch.

the gods will offer you chances.

know them.

take them.

you can’t beat death but

you can beat death in life, sometimes.

and the more often you learn to do it,

the more light there will be.

your life is your life.

know it while you have it.

you are marvelous

the gods wait to delight

in you.


  1. Actually the poem is titled The Laughing Heart

  2. This poem is frickin horrible. It actually makes me NOT want to ever but levis jeans ever again.

    • Fair enough. I completely flipped for this poem, yet it did nothing to influence what I feel about Levis Jeans. Poem is way too profound to be associated with a piece of cloth, in my eyes/ears/mind of course 🙂


  1. Go Forth..the gods wait to delight in you http://t.co/0Jg5YMDK

  2. Go Forth..the gods wait to delight in you http://t.co/0Jg5YMDK

  3. NellyNellson says:

    Advertising on the next level? Poetry & Jeans: Go Forth – Levi’s Campaign | via @maheshcr http://t.co/iKJbxBfZ via @wpbeginner

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