From the category archives:

marketing

A Quote – On Brands

by maheshcr on September 24, 2008

Your brand is the sum of its interactions.
- By David Armano, taken from post by Marianne Richmond.
del.icio.us Tags: marketing,brand,management

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PC kicks Apple’s rear

by maheshcr on September 22, 2008

The ‘I am a PC’ campaign from Microsoft. It is cool to be a wisecrack but the real world has work to be done.

del.icio.us Tags: microsoft,pc,apple,marketing

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Gerardo Dada, at msdn blogs, makes the classic mistake here. His contention is that without an economic model, there can be no investment into building the Android platform. Without investment, there is no world class talent to build it and hence such efforts are firmly set to be born still.
Now am sure Gerardo has [...]

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What successful blogs do to organizations

by maheshcr on August 12, 2007

Found this blog post by GeraldK, on what successful blogs do to organizations, the role they play in impacting how an entity functions etc., via a Microsoft partner marketing blog.
But had to disagree with the marketing blog’s assertion that some people don’t understand blogging. Perhaps one of the statements, ‘Microsoft was saved because of blogging’, [...]

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