Poetry, even when employed to peddle souped up nothing, still carries with it the majesty of the spheres it issues from. Like a flame in the cup of your hand, a thing so fragile, yet so rife with possibilities.
The recent Levi’s commercial, with a Charles Bukowski poem being narrated in the background, is a beauty. The production values are a fit offering to the poem.
Full text of the poem below, just in case you wish to savor it in its native form.
Go Forth – Charles Bukowski
your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.
Actually the poem is titled The Laughing Heart
I did not know that Nicolas, so thanks!