The Apple Method. Steal it, If You Can!

So Samsung’s marketing firm interviews those in queue for the new Apple iPhone 5S and 5C. Wonder why they even bothered to do that. Here is the secret that Apple “fanboys” intuitively get, even if they cannot articulate it always. The Apple Method is available in the open. Are you fit enough to steal it?

From such simple and obvious principles emerge the confounding complexity of building a sophisticated phone and surrounding ecosystem.

Every time Apple sneezes, folks in town are rallied, pitchforks raised to rid the land of this “otherness”. I wonder what rankles and rouses everybody to react so. Perhaps because Apple has an opinion? That they are presumptuous enough to know what matters? Or is it just old-fashioned tribal thinking, whoever does not look, think, dress, dream, play and pray like me is evil or uncivilized?

Anyway, the video is another example of craftsmanship and resulting from deep introspection. Just for fun, watch it with headphones on and observe the delightful soundscape.

Apple caters for those who delight in the details. They don’t always get it right, but then no company can.

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